1. Request their price list & catalog
- Contact them (phone/email/form)
- They’ll send:
- Product catalog (lipsticks, gloss, foundation, skincare, etc.)
- Pricing sheet
- This is your starting point to understand margins and product options
? You can literally start with just 1 product because they have no minimums.
2. Choose your starter products
Most beginners don’t launch a full line. Start with:
- Lip gloss or lipstick (best sellers)
- 1–2 SKUs max
They carry full categories:
- Lips, face, eyes, skincare, etc.
? Smart move: Start with something simple + high margin like gloss.
3. Build your brand (logo + positioning)
You’ll need:
- Brand name
- Logo (vector file required)
- Target audience (luxury, clean beauty, everyday, etc.)
They can help guide branding, but you can also outsource design.
4. Submit artwork + place order
Once you pick products:
- Send your logo/design files
- Approve label layout
- Pay upfront (full payment required before production)
5. Production (fast turnaround)
- After artwork approval → ~10 business days production
- Then shipping or pickup (they’re based in Toronto)
6. Sell (this is where most people fail or win)
They handle manufacturing—you handle:
- Branding
- Marketing
- Sales channels:
- Shopify store
- TikTok / Instagram
- Salons / retail
? Private label works because you skip R&D and focus on selling.
? Two ways you can start (important)
Option A — White Label (BEST for beginners)
- Use existing formulas
- Just add your logo
- Fast + cheap + low risk
Option B — Custom Formula
- Fully unique product
- Requires minimum orders + higher cost
? 95% of new brands should start with white label first.
? Rough startup cost (realistic)
You can start very lean:
- Products (small batch): $200–$1,000
- Labels/design: $50–$300
- Website (Shopify): ~$39/month
- Marketing: flexible
? You could realistically launch under $500–$1,500
⚠️ Important things people miss
- You still need Health Canada compliance (labels, ingredients, contact info)
- Branding > product (everyone uses similar formulas)
- Marketing is the real business
? Simple beginner game plan
If I were you starting today:
- Order 10–20 lip gloss units
- Create a clean brand (name + logo)
- Launch on TikTok + Shopify
- Test demand → then scale